Product
The B.O.T. Model: A Simple Way to Understand Marketing Campaigns
Branding, Occasion and Tactical - a simple framework for understanding why a campaign says what it says, why now, and what makes people act.
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Turn competitor noise into insights
One shared hub for competitor insights across your organization.
Every channel. One source of truth.
Rivaler brings competitor activity from across channels into one structured, searchable view, so you always know what your competitors are doing.
Rivaler
Campaign timeline
See how competitor activity comes together as campaigns, across channels and over time.
Advanced analysis
Go beyond individual ads. See which products, categories and themes competitors are putting their weight behind.
Easy overview
Explore ads, newsletters, website changes and more side by side across every competitor and channel.
Built for teams that need to understand the market
Rivaler gives marketing, e-commerce and insights teams one place to understand competitor activity across channels.
Brand & Marketing
Understand competitor positioning, campaigns and messaging across channels.
E-commerce & Performance
Track offers, landing pages, creatives and commercial activity as it happens.
Insights & Strategy
Turn competitor activity into market overviews, trends and decision-ready insights.
From competitor activity to structured context
Rivaler turns scattered competitor signals into structured, comparable data ready to explore, analyse and use.
Campaign timeline
See the bigger picture behind individual ads. Rivaler automatically groups competitor activity into campaigns, so you can follow when they launch, how long they run and how they develop across channels over time.
Advanced analysis
Go beyond individual campaigns. Rivaler structures competitor activity by topics, products, audiences and messaging, helping you see where competitors are placing their bets and how their strategy is changing.
Website monitoring
Monitor entire competitor websites or sections that matter, from hero banners and campaign blocks to products and pricing. Rivaler detects what changes and connects website activity with the campaigns and signals you already track across other channels.
Community uploads
Bring offline and hard-to-track competitor activity into Rivaler. Upload ads, storefronts, TV spots or anything your team spots in the wild, and Rivaler ingests and analyses it using the same structure and models as every other creative in the platform.
From the blog.
Practical insights on competitor monitoring, market trends, and smarter marketing decisions.
Guide
How to Build an AI Agent to Monitor Your Competitors' Ads
A practical guide to building a simple AI agent that monitors competitor ads, produces a weekly briefing and knows when the evidence is not strong enough.
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Product
How to Monitor Competitor Website Changes Without Checking Every Day
A competitor changes its homepage headline. A 30% discount appears for three days. A new product category is added to the navigation. If nobody visits at the right time, the change is easily missed.
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Product
Ad Topics: See Where Competitors Are Placing Their Bets
Discover how Ad Topics helps marketing teams identify the products, categories and offers competitors are pushing across channels and over time.
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Talk to us about competitive intelligence.
Questions about pricing, a demo, or getting set up? Send us a message and we'll get back to you within one business day.
Prefer to write directly? [email protected]
Questions, answered.
Everything you need to know before you get started.
Know what your competitors are doing before it becomes obvious.
Rivaler continuously collects and structures competitor activity across channels, giving your team one source of truth for what is happening in the market and how it is changing.
See Rivaler in action